6 SEO Mistakes That are Hurting your Rankings

Search engine optimization (SEO) is a tricky business. There are so many rules and best practices to follow that it's easy to overlook the basics. In this article, we'll discuss 5 SEO mistakes that can hurt your rankings and how you can avoid them!

1. Search Console

You must have your website on Google Search Console. Make sure you have no errors on your search console, that's fundamental. If you have errors in your search console, you should stop reading and go fix them!

2. Page Speed

Is your page loading fast? Google is now very punishing towards slow websites. If your website is taking multiple seconds to load, all your rankings will suffer greatly. Use Google PageSpeed Insights and make sure that every number is in green!

3. Mobile

In 2021 this should go without saying, but your site needs to be responsive. This is a must. Google will penalize you in search if you're not mobile-compatible.

4. Broken links

If your pages contain broken links, they will get penalized. Make sure ALL your links are working well.

5. Comment Spam

Make sure you're blocking all spam from getting published on your website, this will hurt your ranking as Google will just see your website as spam itself.

6. Links are actual links

We've had a problem with a previous website not being indexed for months before finally figuring it out and fixing it. The problem was that our links were not actually links! They were buttons that would redirect you when clicked by using javascript. But Google does not follow that kind of link. Your links must be actual <a> tags!

Conclusion

These are problems we've encountered with SEO, we hope they come in handy!

Downtime is also an SEO killer, if your website is often down, and Google tries crawling it while it is down, that will lower your domain rank significantly. Do you know how often your website is down? Think never? Think again.

Try monitoring it with a monitor like ours, it's completely free and you may be surprised at what you find out!